SteelMart, Inc. processes, sells, and delivers steel throughout the southeast U.S. The company’s dedication to its customers, employees, and vendors has feuled its growth to a $60 million business with two locations and 130 employees.  

By summer 2019, the leadership at SteelMart was ready to evolve the company’s online presence. After interviewing the two company principals and touring the massive 120,000-square-foot Tucker, GA facility, it was clear they needed a site that aligned with the impressive scale of their operation, emphasized their steel processing capabilities, and stressed their commitment to customer service.

The new website, created in partnership with New Tricks, lets potential customers know instantly how SteelMart can meet their steel processing needs. Following the StoryBrand Framework, the site details SteelMart’s comprehensive product selection and processing services, uses numbers to legitimize their capabilities, and addresses common industry concerns head-on to put customer minds at ease. 

Client Feedback

The online quote form Allison encouraged us to include has resulted in additional sales we would not have secured without it. Also, our site traffic was through the roof last month!
Paul Carling
Paul Carling
This is far and above my expectations. Really impressive.
Brian Satisky
Brian Satisky

The Work

Brand Story and
Key Message Development

Logo Design and Branding


Website Copywriting

Website Design and Development

A Closer Look