Services

Let's Get to Work

The marketing and communications services I can provide your organization are endless!

I’ll be your single point of contact, lead strategist, project manager, and content creator. When necessary, I’ll collaborate with designers, developers, and other talented colleagues.

You’ll receive top-notch communication strategy and tactics without the hassle of managing a dozen consultants or dealing with an expensive agency.

Need to talk through a situation your business is facing?

Schedule a 1-hour consultation to discuss your goals and challenges. You’ll gain clarity and perspective. 

Want a communications partner who can help as needs arise?

Lock in a monthly retainer. Reach out any time you need communications support.

Not sure which tactics make sense for your business?

Start with a communications or website evaluation. I’ll deliver comprehensive feedback and provide recommendations to address your goals.

Communications or Website Audit and Recommendations

If you want to optimize your communications, but don't know where to start, this is a great first step.
It's nearly impossible for the people inside your organization to evaluate the clarity and impact of your communications objectively. Is your registration or donation experience intuitive? Does your marketing include insider language and undefined acronyms that could alienate people unfamiliar with your organization? Do your email subject lines entice recipients to click? If I found your new business proposal on the street, would I understand how you help people?
Make sure you are putting your best foot forward when you receive observations and recommendations from a detail-oriented set of fresh eyes.

Business Communications

Every single communication you send is a reflection of your company. Make sure your new business proposals, presentations, operational documents, website, and emails are easy to understand, well-organized, error free, customer-focused, and impactful.

Project Management

Hire an accountable, detail-oriented problem solver to manage your project from start to finish.

Proofreading and Editing

Make sure your website, presentations, proposals, and marketing materials are error-free, accurate, grammatically correct, clear, and easy for anyone to understand.

Articles and Blog Posts

Position yourself as a leader with thoughtful blog posts and articles in well-known publications.

Logo Design and Branding

Create a memorable brand identity that reflects your company’s unique values and personality.

Print Marketing

Extend your brand to business cards, t-shirts, signage, postcards, and other items that add value.

Email and Social Media

Use email and social media to build and strengthen relationships with your audience.

Website Homepage Copywriting Using the StoryBrand Technique

Your organization's website is its most important communication tool. As your only 24/7/365 salesperson, it needs to connect with potential customers online as effectively as you connect with them in person. Specifically, your site's homepage must acknowledge the problems your customers face, articulate the unique way your business solves them, and guide visitors to take the next step. Describing the products and services you provide without establishing a human connection just isn't enough to set your business apart from competitors. Fortunately, the StoryBrand framework provides an effective method for any organization to create homepage copy that connects with customers and inspires action.

Website Strategy, Copywriting, Design, and Development

In partnership with New Tricks Web Design. Effective websites require thoughtful strategy, customer-focused copywriting, user-friendly web design, and intuitive functionality. Partner with a team of website professionals to create a site that delivers results.

Strategic Communications Guidance

Get the guidance you need to propel your organization forward. Define, understand, and prioritize your key audiences. Clarify your services, products, or program structure. Evaluate your mission, vision, and values. Develop key messages. Evaluate your communication tactics. Identify new opportunities to connect.

Internal Communication Team Support

Understand the challenges your communication team faces and make a plan to address them. Establish thoughtful internal systems to streamline processes, increase productivity, and decrease frustration. Develop templates to organize information. Investigate tools to improve collaboration and workflow.

Copywriting and Content Creation

Use clear, concise, jargon-free copy to connect with customers and inspire action in all of your communications.

Fundraising Communications

Connect with, solicit, and thank funders with compelling grant requests and creative donor stewardship.

Surveys and Forms

Get useful data from forms and surveys that ask carefully worded questions and provide thoughtful answer options. I'll help you think critically about the information you want to receive and craft surveys and forms that deliver usable output.

No matter what we do, all of our work will follow this simple five-step approach

Listen

We’ll take a deep dive into your business and communication goals.

Plan

We’ll create a plan that addresses your goals, budget, and timeline.

Deliver

We’ll implement communication tactics to achieve your goals.

Evaluate

We’ll analyze results, review learnings, and discuss next steps.

End or Renew

Want to do more work together? Great!
All done? Fantastic!

Allison worked closely with us to develop clear, concise, customer-focused communications to explain our program offerings and drive enrollment. Her work clarified our website, registration process, email communications, social media, and print materials allowing our organization to thrive.
Maya Selber
Maya Selber
Chief Operating Officer, JKG