Services
Let's Get to Work
The marketing and communications services I can provide your organization are endless!
I’ll be your single point of contact, lead strategist, project manager, and content creator. When necessary, I’ll collaborate with designers, developers, and other talented colleagues.
You’ll receive top-notch communication strategy and tactics without the hassle of managing a dozen consultants or dealing with an expensive agency.
Need to talk through a situation your business is facing?
Schedule a 1-hour consultation to discuss your goals and challenges. You’ll gain clarity and perspective.
Want a communications partner who can help as needs arise?
Lock in a monthly retainer. Reach out any time you need communications support.
Not sure which tactics make sense for your business?
Start with a communications or website evaluation. I’ll deliver comprehensive feedback and provide recommendations to address your goals.
Communication Strategy and Planning
- Audience analysis and message clarification
- Key message development
- Marketing calendar development and management
- Strategic problem solving and guidance
- Product and service description clarity
- Marketing and communication evaluation and recommendations
Project Management
- Timeline development
- Budget management
- Vendor selection
- Project communications
- Start-to-finish execution
Digital Marketing and Communications
- Website strategy, content development, design, development, project management, and maintenance
- Website copywriting using the StoryBrand method
- Registration system flow development, user experience logic, and QA testing
- Survey and form development and optimization
- Search engine optimization
- Blog article writing
- Email marketing
- Social media guidance
- Digital advertising
- Video strategy
Nonprofit Communications
- Fundraising communications
- Grant writing, donor stewardship, reporting
- Infographic development
Public Relations
- Article/op-ed writing
- Media pitching
- Award submissions
Print Marketing
- Branded collateral: Postcards, signage, etc.
- Branded swag: T-shirts, bracelets, chapstick, etc.
Business Communications
- Internal and employee communications
- New business proposals and presentations
- Operational documents
- Issues/sensitive communications
- Proofreading, editing, and content optimization
- Internal communication and marketing team support, workflow, and system development
Hire me for monthly support 1 project 37 projects
Expanded Service Details
Communications or Website Audit and Recommendations
If you want to optimize your communications, but don't know where to start, this is a great first step.
It's nearly impossible for the people inside your organization to evaluate the clarity and impact of your communications objectively. Is your registration or donation experience intuitive? Does your marketing include insider language and undefined acronyms that could alienate people unfamiliar with your organization? Do your email subject lines entice recipients to click? If I found your new business proposal on the street, would I understand how you help people?
Make sure you are putting your best foot forward when you receive observations and recommendations from a detail-oriented set of fresh eyes.
Communication Strategy and Planning
Get the guidance you need to propel your organization forward. Define, understand, and prioritize your key audiences. Clarify your services, products, or program structure. Evaluate your mission, vision, and values. Develop key messages. Evaluate your communication tactics. Identify new opportunities to connect.
Project Management
Hire an accountable, detail-oriented problem solver to manage your project from start to finish.
Copywriting and Content Creation
Use clear, concise, jargon-free copy to connect with customers and inspire action in all of your communications.
Website Strategy, Copywriting, Design, and Development
Effective websites require thoughtful strategy, customer-focused copywriting, user-friendly web design, and intuitive functionality. Partner with me to create a site that delivers results.
Public Relations
Establish credibility and reach new audiences through appearances in third-party publications.
Proofreading and Editing
Make sure your website, presentations, proposals, and marketing materials are error-free, accurate, grammatically correct, clear, and easy for anyone to understand.
Print Marketing
Extend your brand to t-shirts, signage, postcards, and other items that add value.
Website Copywriting Using the StoryBrand Technique
Your organization's website is its most important communication tool. As your only 24/7/365 salesperson, it needs to connect with potential customers online as effectively as you connect with them in person. Specifically, your site's homepage must acknowledge the problems your customers face, articulate the unique way your business solves them, and guide visitors to take the next step. Describing the products and services you provide without establishing a human connection just isn't enough to set your business apart from competitors. Fortunately, the StoryBrand framework provides an effective method for your organization to create homepage copy that connects with customers and inspires action.
Business Communications
Every single communication you create is a reflection of your company. Make sure your new business proposals, presentations, operational documents, website, and emails are easy to understand, well-organized, error free, reader-focused, and impactful.
Nonprofit Communications
Connect with, solicit, and thank funders with compelling grant requests and creative donor stewardship.
Internal Communication Team Support
Understand the challenges your communication team faces and make a plan to address them. Establish thoughtful internal systems to streamline processes, increase productivity, and decrease frustration. Develop templates to organize information. Investigate tools to improve collaboration and workflow.
Articles and Blog Posts
Position yourself as a leader with thoughtful blog posts and articles in well-known publications.
Surveys and Forms
Get useful data from forms and surveys that ask carefully worded questions and provide thoughtful answer options. I'll help you think critically about the information you want to receive and craft and refine registration flows, surveys, and forms that deliver usable output.
Email and Social Media
Use email and social media to build and strengthen relationships with your audience.
No matter what we do, all of our work will follow this simple five-step approach
Listen
We’ll take a deep dive into your business and communication goals.
Plan
We’ll create a plan that addresses your goals, budget, and timeline.
Deliver
We’ll implement communication tactics to achieve your goals.
Evaluate
We’ll analyze results, review learnings, and discuss next steps.
End or Renew
Want to do more work together? Great!
All done? Fantastic!
