Sandy Springs Music

After 15 years in business, David Szikman knew it was time for a new visual identity and website that communicated the high-quality music lessons, affordable instrument rentals, and state-of-the art recording capabilities he provides at Sandy Springs Music.

Like so many business owners I interview, David was able to answer with ease all of the questions I asked about his business, teachers, and customers. But David isn’t in your living room at 10:00PM when you’re looking for piano lessons (at least he shouldn’t be). My job is to bottle all of the passion and knowledge David delivers in person into an online presence that works 24/7/365 to attract music students.

People often ask me how the websites I create are different than sites they may create with other professionals. The answer is simple.

The websites I write and design in partnership with New Tricks are rooted in a deep understanding of your business. They clearly articulate product and service benefits, address customer pain points with empathy, and provide the reassurance potential clients need to take the next step. In short, they communicate and connect with your audience online in the same way you communicate and connect in person.

Now that the site is live, we are using the key messages we wrote for the website on social media and in email marketing to reach new students and keep current students informed of special events and news, including updates related to the coronavirus. 

So take it easy, David. Your site is at work!

Client Feedback

I was looking at the old site this morning and going back and forth from the old to the new... It is an incredible difference. Thank you thank you thank you!
David Szikman

The Work

Brand Story and
Key Message Development



Website Design and Development

Logo Design
and Branding





A Closer Look