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Jewish Kids Groups

Jewish Kids Groups

Jewish Kids Groups provides fun, camp-style Jewish education to kids in Pre-K through 8th grades via an after-school and B Mitzvah program. 

In March of 2020, JKG hired me to provide comprehensive, ongoing marketing and communications guidance. I function as a member of their team for all things communication including:

  • Strategy, planning, and guidance
  • COVID policy and program adjustment messaging
  • Key message development
  • Program marketing
  • Teacher recruitment
  • Website strategy and copywriting
  • Registration form testing and recommendations
  • Email marketing
  • Partner and ambassador outreach
  • Survey development
  • Parent communications
  • Phone call scripts and call tracking 
  • Social media agency management
  • Print material development
  • Grant application writing
 
Long-term client relationships like this one allow me to form a deep understanding of an organization, deliver high-quality counsel, anticipate needs, and provide priority support.
 

Client Feedback

I truly do not know how my organization would have made it through 2020 without Allison's guidance. When we first went into quarantine because of COVID-19, our organization had to pivot quickly to create new programs and transform existing ones to function in our new pandemic reality. Allison worked closely with us to develop clear, concise, customer-focused communications to explain our program offerings and drive enrollment. Her work clarified our website, registration process, email communications, social media, and print materials allowing our organization to thrive in a difficult time. Allison is responsive, professional, organized, detail-oriented, thoughtful, and a real joy to work with! Highly recommend working with her!
Maya Selber
Maya Selber
Chief Operating Officer

The Work

Communications
Plan

Strategy

Website
Copywriting

Website Design
Optimization

Email
Marketing

Social
Media

Crisis
Communications

Donor
Communications

Printed
Materials

A Closer Look

FEATURED COMMUNICATIONS