HL Strategy

The Client: In addition to the communications, marketing, and website guidance I provide on my own, I collaborate with other senior professionals at HL Strategy to help clients with PR, issues and crisis management, audio communications and podcasting, public engagement, and cause marketing. 

The Situation: When I began working with HL Strategy in 2019, I wanted to tell friends and potential clients about the firm’s unique makeup of all-senior consultants and share details about the comprehensive services we provide. At the time, the firm’s single-page website did not communicate those key messages or express the reasons clients love working with the 12-year-old organization.

The Solution: Howard Lalli, the founder who put the HL in HL Strategy, knew it was time to create a website that reflected the unique value and high-quality work HL Strategy delivers to its clients. I was flattered when Howard asked me to write the content and direct the site’s development. 

The Result: HL Strategy’s new website communicates all of the key messages Howard delivers when he describes the firm to potential clients in person. It outlines the factors that make HL Strategy different from other communication firms, details the services HL Strategy provides, introduces potential clients to the HL Strategy team, and provides an easy way for potential clients to connect to learn more. The site accomplishes all of these goals within a sophisticated, clean, modular, ten-page design that will evolve with ease as the organization grows.

I continue to collaborate with HL Strategy on communications projects that require more support than I can provide on my own. Reach out if you want to learn more about how HL Strategy can benefit your business.

The Work

Brand Story and
Key Message Development



Website Project

Website Design
and Development

A Closer Look