Continuum Legal Group
The Client: Continuum Legal Group’s senior-level attorneys provide practical, comprehensive legal guidance across multiple specialty areas.
The Situation: One year into the creation of their new firm, the partners at Continuum wanted a website that presented them online in the same professional manner they presented themselves in person. As busy attorneys, they needed a partner to guide them through the process from start to finish.
The Solution: Continuum hired me and my team at New Tricks Web Design to guide their website strategy, content creation, design, and development. We interviewed the firm’s leadership and attorneys with each practice area to develop content that acknowledges client struggles with empathy, articulates the benefits of working with experienced attorneys, introduces prospective clients to each attorney, and details the firm’s areas of focus.
The Result: The new Continuum website communicates all of the key messages partners deliver when they meet with potential clients in person. Its approachable and conversational style mirrors that of the firm’s partners and sets the firm apart from others that provide similar services. Continuum partners have received positive feedback on the site and continue to work with New Tricks to host and maintain their firm’s primary communication tool.