Big Mama's Foods
At the start of 2023, an old college pal reached out to help market the salad dressing he and his mom had developed and packaged. On his own, Ethan had created a website to sell the dressing and a package insert to include with each dressing he shipped. After getting things off the ground, Ethan was ready to professionalize his materials with strategy and intention.
I worked with Ethan to identify and accomplish two goals:
- Detail product benefits, solve customer problems, and encourage new customer purchases via clear, action-oriented website content
- Guide existing customers to leave a review and tell friends about the dressing via an effective product insert