Jewish Kids Groups

Results

Jewish Kids Groups provides fun, camp-style Jewish education to kids in Pre-K through 8th grades via an after-school and B Mitzvah program.

In March of 2020, JKG hired me to provide comprehensive, ongoing marketing and communications guidance. I function as a member of their team for all things communication including:

Strategy, planning, and guidance
Key message development
Program messaging and marketing
Teacher recruitment
Website strategy and copywriting
Registration form optimization, testing, and recommendations
COVID policy and program adjustment messaging
Email marketing
Partner and ambassador outreach
Survey development
Parent communications
Phone call scripts and call tracking
Social media agency management
Print collateral development
Fundraising communications

Long-term client relationships like this one allow me to form a deep understanding of an organization, deliver high-quality counsel, anticipate needs, and prioritize support.

Client Feedback

I truly do not know how my organization would have made it through 2020 without Allison's guidance. When we first went into quarantine because of COVID-19, our organization had to pivot quickly to create new programs and transform existing ones to function in our new pandemic reality. Allison worked closely with us to develop clear, concise, customer-focused communications to explain our program offerings and drive enrollment. Her work clarified our website, registration process, email communications, social media, and print materials allowing our organization to thrive in a difficult time. Allison is responsive, professional, organized, detail-oriented, thoughtful, and a real joy to work with! Highly recommend working with her!