Trinity Development’s four-year-old website was beginning to show its age. More importantly, the company’s focus had evolved and owner Vince Riggio knew it was time to invest in a website that produced results. Specifically, he was eager to connect with investors who would appreciate his unique approach to transforming distressed commercial properties. To make this connection, Vince needed to tell his brand story.

The project, completed in partnership with New Tricks Web Design, began with an in-person client interview. I asked Vince a series of questions and guided a strategic conversation that allowed him to clarify his target audience, outline the benefits of partnering with him, and articulate his unique approach by telling the stories behind six development projects. I connected Vince with a photographer to capture high-quality photos and the New Tricks creative team designed a modern WordPress website that highlights the information potential investors want to see.